MEET OUR DEPARTMENT HEADS
Productions are collaborative in nature; it’s the combination of people, ideas, and disciplines that brings every project to life.
Here’s what our team members love most about working in production — in their own words.
‘NIKE’ INSIGHTS
A fast-paced street, Bangkok heat, and a crew moving as quickly as the runners themselves. For this Nike x Indochina campaign in Talad Noi, our team turned a busy heritage neighbourhood into a dynamic sports set, proving that strong pre-production, agility, and community support make all the difference on location.
‘HYBRID’ INSIGHTS
By combining personal storytelling, thoughtful production, and strategic content, food becomes an experience rather than just a dish.
‘BOTANICA’ INSIGHTS
How does XR production change the way worlds are built on set?
By combining real time digital environments with physical production, XR allows creators to build worlds that were once impossible.
‘FACE YOUR DEMONS’ INSIGHTS
We recently had the opportunity to capture behind-the-scenes content for Sammi Cheng’s music video, Face Your Demons — and it was one of those projects that quietly reminds you why you love working in production.
From the moment we stepped onto set, the scale was striking. For a music video, it felt closer to a film shoot. Dancers filled the space, lighting rigs stretched across the set, and multiple departments moved in sync — coordinators, technicians, performers, and crew all operating at a seriously high level of professionalism.
‘HALEON’ INSIGHTS
For this project, we sat down with a participant from a dental charity programme who had received free dentures. He was kind, soft-spoken, and reserved — someone completely unaccustomed to bright lights, cameras, microphones, stylists, and a room full of people focused entirely on him.
Before the shoot even began, we knew this wouldn’t be straightforward. And that was okay. This is exactly what documentary work is about: real people, real stories, and real moments — not performers trained to be on camera.
Instead of jumping straight into production mode, we took a step back. Before interview day, we spent time together without talking about the shoot at all. We talked about life. We shared food, exchanged stories, laughed, and got to know each other on a personal level.
CLARITY OVER MOTIVATION
Why does clarity matter in the creative industry?
For creatives and production teams in Thailand, clear goals shape better decisions, stronger focus, and more sustainable long-term work.