‘NIKE’ INSIGHTS

When your set is a living, breathing neighbourhood, production becomes more than logistics — it becomes choreography.

For this Nike x Indochina campaign, our in-house Director of Production, Ing, led a fast-paced street shoot in Talad Noi, one of Bangkok’s most heritage-rich areas near Chinatown. With textured streets, old shophouses, and a strong local character, the location gave the perfect urban backdrop for a campaign built around speed, movement, and energy.

But shooting performance footwear in a busy public area comes with its own challenges.

Pre-production makes the difference

Because the scenes involved runners moving quickly through real streets, everything had to be carefully planned in advance. Streets were coordinated and partially blocked, and homeowners were contacted ahead of time to ensure smooth access throughout the day.

This groundwork meant that once cameras rolled, the shoot moved seamlessly — even in a high-traffic neighbourhood.

And it showed.

The energy of the campaign quickly caught the attention of locals. People stopped to watch, neighbours leaned out from balconies, and the atmosphere became part of the day’s momentum. In many ways, the street became a live audience.

Shooting sport means moving like athletes

Sports campaigns are different from studio work. They demand speed, flexibility, and the ability to adapt in real time.

To stay agile, the team kept equipment lean and mobile, allowing quick repositioning for multiple angles and dynamic shots. Behind the scenes, our crew had to move just as fast as the talent — running alongside them to capture the action as it happened.

Preparation wasn’t just technical. In Bangkok’s heat, crew care is production strategy. Keeping models hydrated, scheduling breaks, and making sure everyone stayed energised was essential to maintaining performance throughout the day.

Bangkok’s street spirit

One of the highlights? The community.

Throughout the shoot, the team connected with local homeowners, many of whom generously allowed access to rooftops and balconies for elevated angles. That openness — something uniquely Bangkok — gave the production additional perspectives and made the experience even more collaborative.

What started as a street shoot quickly became a shared moment between the production and the neighbourhood.

Learning from the streets

For the Fat Mango team, this project was more than execution. Sports commercials operate at a different rhythm from studio productions — faster decisions, lighter setups, and constant movement.

Working on a dynamic outdoor campaign like this gave the team the chance to sharpen those instincts and bring new approaches back into future projects.

Because every shoot isn’t just a delivery.

It’s practice.
It’s learning.
And sometimes, it’s a full sprint through Talad Noi, with the whole street watching.