We recently had the opportunity to capture behind-the-scenes content for Sammi Cheng’s music video, Face Your Demons — and it was one of those projects that quietly reminds you why you love working in production.

From the moment we stepped onto set, the scale was striking. For a music video, it felt closer to a film shoot. Dancers filled the space, lighting rigs stretched across the set, and multiple departments moved in sync — coordinators, technicians, performers, and crew all operating at a seriously high level of professionalism.

For Junior, one of our behind-the-scenes videographers, the first impression was exactly that: scale.

“It was much bigger than I expected for a music video,” he said. “Everyone knew their role, everything was planned, but it still felt creative and alive.”